Black Friday is one of the most anticipated shopping moments of the year. However, with so many offers available, the challenge is to identify the real discounts and avoid unnecessary expenses. According to Confi.Neotrust , a company specializing in e-commerce solutions that uses data intelligence to analyze consumer behavior online, the expected revenue for this Black Friday is R$9.3 billion, representing a growth of 9.1% compared to the previous year.
To help you make the most of this sales season, we have put together 5 essential tips to put into practice this Black Friday, with the aim of taking advantage of the promotions intelligently and reducing costs effectively:
- Plan your purchases in advance
Before going out shopping, it is essential to plan ahead and establish purchasing priorities, a spending limit, preferred brand, among others. See the tips:
- Before the date, make a list of items you really need or want to buy, such as appliances, electronics, or clothing.
- Use tools such as price comparison tools (for example, Buscapé or Zoom) to monitor the value of products and check price history, verifying whether promotions are actually legitimate.
- Keep an eye out for sales throughout the month of November. Some stores offer early discounts, allowing you to shop calmly before the big day.
- Set a budget and stick to it
One of the biggest challenges of Black Friday is resisting the temptation to spend more than planned. Knowing this, set a spending limit that fits your budget and be disciplined to respect it:
- Divide your budget into categories (e.g. 40% for technology, 30% for clothing, etc.).
- If possible, pay in cash to avoid interest. Many stores currently offer additional discounts for payments made via PIX, and you can also easily confirm your purchase immediately. If you choose to pay in installments, make sure the amount fits within your budget for the following months and prioritize interest-free installments.
- Prioritize trusted stores
Be very careful, as Black Friday is considered one of the most favorable times for scams and misleading promotions. According to a survey by Procon-SP, around 25% of complaints during Black Friday 2023 were related to fraudulent websites or misleading marketing practices:
- Prefer to buy from trusted stores, such as large retailers and established marketplaces.
- Before making any purchase, always check the store’s reputation on platforms such as Reclame Aqui and on social media. You can also check the CNPJ and find out about the seller’s exchange and return policy. Remember that by protecting your data, you protect your money and avoid headaches in the future.
- Use cashback and discount coupons to your advantage
Some cashback platforms allow you to recover part of the amount spent on purchases, helping you save even more. In addition, discount coupons are great allies for reducing the final prices of products.
- Keep an eye on websites and apps that offer coupons. Many exclusive promotions only appear to those who are registered or follow the brand on social media.
- If you use a credit card, check your points. Who knows, you might be able to make a good exchange, or use the points to reduce the cost of a desired purchase?
- Avoid impulse purchases
The temptation to take advantage of every promotion can lead you to purchase unnecessary items. According to ABComm (Brazilian Association of Electronic Commerce) , 35% of consumers admit to making impulse purchases during promotional events, resulting in unnecessary expenses.
To avoid this, ask yourself: “Do I really need this right now?” In addition to following some strategies to avoid impulse purchases:
- Please wait a few minutes before finalizing your purchase to reflect.
- Focus on your wish list and planned items.
- Remember: even with a discount, what is not necessary can still be a waste.
With planning, organization and focus, you can take advantage of Black Friday to buy the products you want while spending less. For consumers, the tips above can help you save a lot, always focusing on safety and conscious purchasing.
For companies operating in e-commerce, ensuring that their systems are ready for high demand is essential for the success of the date.
This is where SVLabs can make a difference! We specialize in software testing services, ensuring that websites and applications are stable, secure, and ready to offer the best experience to the consumer. From identifying errors to providing support during peak traffic, our services ensure the reliability and performance that Black Friday demands.
Want to know more? Contact SVLabs and find out how we can help your company stand out in this competitive period!